Tenant Demand Set To Increase Into 2014… And Beyond

Walk into Reside during the winter months and you may see a member of staff huddled over a paperback. You would be forgiven for thinking that they were squeezing in a quick chapter of whatever blockbuster had been left for them under the tree on Christmas morning, but it is far more likely that they will be scrutinising Rightmove’s own festive treat: the Little Blue Book. Packed full of data gleaned from Rightmove during 2013, this tiny tome concisely summarises national property trends during the past 12 months. With the help of this and a brand new report on the private rental sector published by Knight Frank, this blog reviews 2013 and speculates whether 2014 will be a year of merriment or malcontent for Landlords.

Rightmove’s report indicates that demand for rental property has increased dramatically during 2013, with this put down to potential home owners being ‘unable to clear post-2008 deposit hurdles’. However, whilst trends over the last three years have seen the supply of new rental properties to the market dwindle, 2013 has bucked this trend and for the first time in years the gap between supply and demand has diminished. New investors are being tempted to the market by improving returns and a recovery in the sales market, as evidenced by a 29% increase in buy-to-let loans during the third quarter of 2013 compared with the same period during 2012. With this in mind, it seems that 2013 has been a year of real growth for the rental market – both in supply and demand, but is this likely to continue into 2014?

New research carried out by Knight Frank suggests that the 4 million households who currently live in privately rented accommodation in the UK will increase by more than 25% by the end of 2016. Even as the housing market starts to recover and Help to Buy lends a hand to purchasers with smaller deposits, the report speculates that Help to Buy ‘is unlikely to reverse the direction of travel to the private rented sector’. Knight Frank cite a strong likelihood that the scheme may be scaled back, and also the slim chance that the full £12.5 billion in mortgage guarantees offered will be used. The report concludes that this, allied with an economy gaining momentum and creating more demand for employment and therefore rental properties in urban areas, will see the demand in rental properties continue to increase for the foreseeable future.

Knight Frank and Rightmove’s findings are borne out by our own results at Reside, where we have seen the total number of lets agreed per year increase by 53% between 2011 and 2013. We have already felt the impact of the rise in tenant demand this year, as January 2014 was our busiest start to the year ever with the number of viewings carried out during the month up by 39% compared to January 2013.

With tenant demand continuing to increase at the same time as a small resurgence in the housing market, it seems that there has never been a better time to invest in rental property. If you are considering joining the ever-increasing number of investment landlords in or around Bath, or simply wish to keep up with our lettings news, please do not hesitate to follow us on Twitter, Facebook, or Google+. Alternatively, our office contact details can be found on our Contact Us page.

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Based on 255 Reviews

Tracy Warren
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Even though we didn’t end up renting a place through Reside, Chris and Lisa were so incredibly personable, helpful and welcoming. Would highly recommend and will be heading there when ready to buy. 🎉
eve mcculloch
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The team at Reside could not have done more for me. They supported me throughout the whole process when at times I probably drove them mad. I am now in a lovely home and it’s very much thanks to Lisa and Emma.
Andy Moore
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My experience with Chris Gray was just perfect. An incredibly friendly individual that really did go above and beyond to make sure I was taken care of. The whole experience was genuinely fun which says a lot for a process that can often be stressful! Don’t see myself moving again anytime soon but if I was to, I’d hope it’d be Chris helping me out again!
Yoanna Iliadis
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I am delighted with my experience with Reside! Lisa and Chris went out of their way to help throughout the process. Highly recommend x
Niels Westberg
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It has been a pleasure to have been able to do business with Reside Bath. Their people are highly efficient and utterly charming with it. I imagine that they can have few peers. I can recommend Reside Bath without reservation.
Clod
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Reside were my letting agents for five years and were fantastic. They always looked after me and my tenants and made renting my flat stress free. I’d recommend them as the first choice for letting. I then marketed my flat for sale with them and they were great again. It was a frustrating and long process through no fault of Reside or Lisa, my agent. Lisa kept me informed throughout and was a good listener when things got tough. Thanks for getting me there! Claire
Mark Holton
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Had great service from Lisa and the team at Reside, while exploring properties in Bath. We were delighted with the flat we found. The process from viewing to moving in was extremely smooth, with Lisa resolving any queries at pace along the way.
yasmin kaye
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Lisa at Reside has been absolutely amazing - we had a difficult rental search and she did everything she could to help us, finding us a wonderful flat. Recommend her and the team wholeheartedly!
David Cox
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Hello, and happy whatever day it is to you when you are reading this! ✨ My move to my new letting property with Reside was seamless. From the viewing, financials, help, and guidance, everything went through kindly, quickly, and with helpful attention. Chris, was especially helpful and I honestly felt prioritised as he could see how much the move meant to me due to being a dog owner. @Chris thank you again for everything, it really is much appreciated. ✨ Reside are instantly contactable and I cannot recommend them enough. I am a landlord myself, and I know the importance of such attention to detail and kindness. ✨ 10 out of 10, cannot recommend enough! ✨✨✨✨✨✨✨
Elizabeth Thornhill
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I contacted Lisa at Reside last week and arranged rental viewings in Bath. It was a seamless process from beginning to end. Lisa was extremely helpful and informative about the city and if I hadn't had an offer accepted on a purchase a few days later, would certainly have taken one of the properties she showed. Lisa was a breath of fresh air in addition to being professional and very knowledgeable about the local market. I can't recommend Reside or Lisa more strongly.