Landlord, Lettings Agents in Bath, News, Property

Why Are Property Videos So Important?

Reside’s Toby Martin explains why video tours have risen to prominence over the last 18 months.

When England went into its first national lockdown in March 2020, it prompted a significant change to our industry. For years, property agents have relied on glossy promotional photos and in-person viewings to sell or let properties, but our industry’s response to the Covid-19 pandemic has seen video technology become the most important piece of the property marketing jigsaw.

Shortly before that first lockdown, we rushed out to all of the properties we were marketing at the time and recorded walk-throughs using our iPhones. These were rudimentary, rather shaky videos – not very professional at all – but they proved to be highly effective. More than 50% of the properties let by Reside between March and September 2020 did not require an in-person viewing at the property. They were taken on the basis of the photographs, which remain very important, our floor plans and the video tour.

The most stress-free letting experience I have had. The video tour options meant we could stay safe during the whole process.
– Emily Goodyear, Google Review

Whilst our professional photographs allowed tenants to see a property at its finest and created the initial interest from the online listing, the video tour created an extra element of trust with the prospective tenant. An unedited, recently recorded video gives a true, trustworthy portrayal of the property in question, and allows the tenant to proceed with confidence without the need to visit the property in person.

A year down the line, we have worked hard to improve our videos by investing in more advanced video equipment. Our videos are now more professional and higher definition, but they retain the homemade quality that allows tenants to trust what they see on the screen. And, as we record them in-house, we don’t need to charge our landlords an extra penny.

Every property is now listed online with a full video tour, and they continue to allow overseas, isolating and infirm tenants, or just those who can’t get away from work, to experience the property from the comfort of their own home.

Reside is an award-winning independent letting agent in Bath. Please get in touch if you would like to discuss any aspect of letting or managing your property; we would love to hear from you.

    
 
 
          Tracy Warren 
 
 
 
  Even though we didn’t end up renting a place through Reside, Chris and Lisa were so incredibly personable, helpful and welcoming. Would highly recommend and will be heading there when ready to buy. 🎉
  
 
         eve mcculloch 
 
 
 
  The team at Reside could not have done more for me.  They supported me throughout the whole process when at times I probably drove them mad. I am now in a lovely home and it’s very much thanks to Lisa and Emma.
  
 
         Andy Moore 
 
 
 
  My experience with Chris Gray was just perfect. An incredibly friendly individual that really did go above and beyond to make sure I was taken care of. The whole experience was genuinely fun which says a lot for a process that can often be stressful! Don’t see myself moving again anytime soon but if I was to, I’d hope it’d be Chris helping me out again!
  
 
         Yoanna Iliadis 
 
 
 
  I am delighted with my experience with Reside! Lisa and Chris went out of their way to help throughout the process. Highly recommend x
  
 
         Niels Westberg 
 
 
 
  It has been a pleasure to have been able to do business with Reside Bath. Their people are highly efficient and utterly charming with it. I imagine that they can have few peers. I can recommend Reside Bath without reservation.
  
 
         Clod 
 
 
 
  Reside were my letting agents for five years and were fantastic. They always looked after me and my tenants and made renting my flat stress free. I’d recommend them as the first choice for letting. I then marketed my flat for sale with them and they were great again. It was a frustrating and long process through no fault of Reside or Lisa, my agent. Lisa kept me informed throughout and was a good listener when things got tough. Thanks for getting me there! Claire
  
 
         Mark Holton 
 
 
 
  Had great service from Lisa and the team at Reside, while exploring properties in Bath. We were delighted with the flat we found. The process from viewing to moving in was extremely smooth, with Lisa resolving any queries at pace along the way.
  
 
         yasmin kaye 
 
 
 
  Lisa at Reside has been absolutely amazing - we had a difficult rental search and she did everything she could to help us, finding us a wonderful flat. Recommend her and the team wholeheartedly!
  
 
         David Cox 
 
 
 
  Hello, and happy whatever day it is to you when you are reading this! ✨ My move to my new letting property with Reside was seamless. From the viewing, financials, help, and guidance, everything went through kindly, quickly, and with helpful attention. Chris, was especially helpful and I honestly felt prioritised as he could see how much the move meant to me due to being a dog owner. @Chris thank you again for everything, it really is much appreciated. ✨ Reside are instantly contactable and I cannot recommend them enough. I am a landlord myself, and I know the importance of such attention to detail and kindness. ✨ 10 out of 10, cannot recommend enough! ✨✨✨✨✨✨✨
  
 
         Elizabeth Thornhill 
 
 
 
  I contacted Lisa at Reside last week and arranged rental viewings in Bath.  It was a seamless process from beginning to end.  Lisa was extremely helpful and informative about the city and if I hadn't had an offer accepted on a purchase a few days later, would certainly have taken one of the properties she showed.  Lisa was a breath of fresh air in addition to being professional and very knowledgeable about the local market.  I can't recommend Reside or Lisa more strongly.