Tenant Demand Set To Increase Into 2014… And Beyond

Walk into Reside during the winter months and you may see a member of staff huddled over a paperback. You would be forgiven for thinking that they were squeezing in a quick chapter of whatever blockbuster had been left for them under the tree on Christmas morning, but it is far more likely that they will be scrutinising Rightmove’s own festive treat: the Little Blue Book. Packed full of data gleaned from Rightmove during 2013, this tiny tome concisely summarises national property trends during the past 12 months. With the help of this and a brand new report on the private rental sector published by Knight Frank, this blog reviews 2013 and speculates whether 2014 will be a year of merriment or malcontent for Landlords.

Rightmove’s report indicates that demand for rental property has increased dramatically during 2013, with this put down to potential home owners being ‘unable to clear post-2008 deposit hurdles’. However, whilst trends over the last three years have seen the supply of new rental properties to the market dwindle, 2013 has bucked this trend and for the first time in years the gap between supply and demand has diminished. New investors are being tempted to the market by improving returns and a recovery in the sales market, as evidenced by a 29% increase in buy-to-let loans during the third quarter of 2013 compared with the same period during 2012. With this in mind, it seems that 2013 has been a year of real growth for the rental market – both in supply and demand, but is this likely to continue into 2014?

New research carried out by Knight Frank suggests that the 4 million households who currently live in privately rented accommodation in the UK will increase by more than 25% by the end of 2016. Even as the housing market starts to recover and Help to Buy lends a hand to purchasers with smaller deposits, the report speculates that Help to Buy ‘is unlikely to reverse the direction of travel to the private rented sector’. Knight Frank cite a strong likelihood that the scheme may be scaled back, and also the slim chance that the full £12.5 billion in mortgage guarantees offered will be used. The report concludes that this, allied with an economy gaining momentum and creating more demand for employment and therefore rental properties in urban areas, will see the demand in rental properties continue to increase for the foreseeable future.

Knight Frank and Rightmove’s findings are borne out by our own results at Reside, where we have seen the total number of lets agreed per year increase by 53% between 2011 and 2013. We have already felt the impact of the rise in tenant demand this year, as January 2014 was our busiest start to the year ever with the number of viewings carried out during the month up by 39% compared to January 2013.

With tenant demand continuing to increase at the same time as a small resurgence in the housing market, it seems that there has never been a better time to invest in rental property. If you are considering joining the ever-increasing number of investment landlords in or around Bath, or simply wish to keep up with our lettings news, please do not hesitate to follow us on Twitter, Facebook, or Google+. Alternatively, our office contact details can be found on our Contact Us page.

1 In 4 Landlords Earn A Living From Rental Property

It seems that there has never been a better time to be a private landlord: tenant demand is up and predicted to rise even further; rents are increasing and yields are at their highest since the Landlords Panel research study began in 2006.

It is unsurprising therefore that more than one in four landlords are now making a living from letting their properties, according to recent research by BDRC Continental.

The research also found that a further 52% use rental properties to supplement their income, with 74% of those planning to use rental income to help fund their retirement.

Landlords stated that the opportunity to achieve a better return on property than investing in the stock market was a major factor in entering the buy-to-let market, along with the chance to make rental income their main source of income in the future.

It seems that optimism is in the air with 68% of landlords rating their capital gains and rental prospects as good or very good, compared with 60% in the third quarter of last year. This was found to be at the highest level since 2007.

John Heron, managing director of Paragon Mortgages, said: “Tenant demand for rental property remains strong, and with the mainstay of investment coming from private landlords, it is important for lenders to develop products that can underpin sustainable growth.”

Many of the landlords surveyed said they were looking to expand their portfolios, which is good news for buy-to-let mortgage providers and brokers. However it raises another issue when you consider that 63% agree ‘strongly’ that the buy-to-let market would benefit from greater competition. The industry cannot afford to have its key customers believing there’s too little competition in the market.

The research sounded a warning note for brokers and intermediaries: 21% of all landlords agree ‘strongly’ that they will approach a lender directly the next time they need funding.  And meanwhile some lenders are moving in the direction of providing a more holistic service to landlords – e.g. educating them on legal obligations, marketing and how to become more profitable.

With tenant demand almost certainly set to increase into 2014, it seems inevitable that even more landlords will be able to make a living from their rental properties in the future. If you are a landlord or are thinking about investing in rental property in Bath, we would be more than happy to discuss any questions you have about this topic either in person or via Facebook or Twitter.

First time landlords invest as tenant demand increases

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A recent study by major buy-to-let lender, Paragon Mortgages, found an increase in borrowing by first-time landlords as compared to the same time period last year.

Similarly, the percentage of business coming from landlords looking to grow their rental portfolios also increased.

John Heron, director of Paragon, said: “It would seem that an investment in property is increasingly attractive against a background of low returns on cash and volatility in global markets.”

“With perceptions shifting in terms of the improved availability of buy-to-let finance too, the lending industry is in a good place to support the ambitions of both new and experienced landlords.”

Also of interest to new landlords are the increases in average monthly rental costs in England and Wales – up by 3.5% in the 12 months to May 2013, according to LSL Property Services’ buy-to-let index.

David Newnes, director of LSL Property Services, said: “With wage growth so weak compared to inflation and house price growth, it looks like deposits will become less affordable – which will keep demand for rented accommodation high.”

He added that “private renting will become a more and more vital aspect of the economy.”

In line with these findings, we at Reside are seeing local demand for properties increasing significantly. July 2013 was our busiest month ever in terms of properties let, which were up 44% compared to July 2012 and 116% compared to July 2011. New properties added to our website also rose by 33% in July 2013 compared with last year.

Given also that rent arrears and voids are in decline, according to the National Landlords Association, this suggests that now is an excellent time for new landlords to consider investing in rental properties.

You spin me right round…

We’re always looking for new ways to show our landlords’ properties, and better ways to help our tenants decide which properties suit them. So when we came across BubblePix, producers of a brand new technology that creates 360° photographic images, we saw an exciting opportunity.

The BubblePod creates 360° images that will give our prospective tenants an honest view of property interiors – before they decide to visit.

We’re proud to announce we’ve made a small investment in BubblePix and that inventor Tom Lawton has agreed that Reside will be pioneering this exciting technology.

There are two elements to the technology: the BubblePod and the BubblePix App.

The BubblePod is a clockwork turntable that grips your smartphone and smoothly, silently rotates it by 360º.

Meanwhile the BubblePix App on your phone captures the 360º image. Users can shoot and share images in less than a minute.

Reside has agreed to act as a test bed for the early production versions. This means we’ll be one of the first letting agencies to use these images to present our properties.

Once they go into production, this will create a fantastic tool for letting agents everywhere.

To find out more about the BubblePod, click here.

Reside welcomes transparency in Agency Fees

Last week, the property press feeds were all aflutter with news of a landmark ruling affecting how letting agents disclose their fees.

Property agent Your Move found itself falling foul of the Advertising Standards Agency for failing to disclose its fees. The ruling also echoed the findings of a recent Which? report that revealed many letting agents are neglecting to provide their fees to potential tenants upfront. Shockingly, the report also found that some agents were not providing details of their fees even when asked, or they gave incomplete information.

This behavior makes it difficult for consumers to weigh-up their options and compare overall costs across letting agents.

We at Reside have always believed in full disclosure of fees. Since our inception, we have provided complete terms & conditions at the first viewing of every property, with every potential tenant – whether this is requested or not.

For our landlords, we also provide a completely transparent service through our web-based system, Reside Remote. Reside Remote enables us to provide 24/7 access to statements, contractor invoices, maintenance logs and detailed tenancy information. There are absolutely no hidden charges. What’s more, unlike many of our competitors, we do not mark-up the fees from any of our contractors.

The complete picture from the ASA’s verdict has yet to be fully realised, particularly in terms of how online adverts will be affected. For example, the property portal Rightmove is now one of the UK’s most popular online destinations full-stop, recently reporting revenues up by 23% to £119.4m.

But rest assured, the team here at Reside will be keeping an eye on this one and will report back as things develop…

South West rents continue to rise as demand outstrips supply

As the sales market becomes increasingly subdued, the cost of renting a home in the South West has continued to rise as many would-be buyers find themselves unable to take their first steps on the property ladder.

The latest survey carried out by the Royal Institution of Charterer Surveyors states that the cost of renting a residential property in the South West has risen by 2.6% in the last twelve months. The RICS survey goes on to explain that this rise in rents is underpinned by a fall in good quality new properties coming on to the market.

This is a trend that is supported by recent research by Rightmove, whose ‘Little Blue Book’ of property trends states that in the last twelve months alone, search activity for rental property on Rightmove rose by 40% while available stock to rent fell by 3%.

Evidence of the South West’s strong rental market is borne out by a new report published by Endsleigh in which the specialist letting agents’ insurer placed Bath as the fifth priciest town or city for tenants in the UK. According to Endsleigh, the average cost of renting a property in the city is £963 per month – more than £257 above the national average. The report goes on to show the average monthly rent across the UK rose for the third year running in 2011 to £706 – compared with £688 in 2010 and £663 in 2009.

RICS, Rightmove and Endsleigh all indicate that current property trends seem set to continue for the foreseeable future, making this a particularly profitable time for landlords to be letting and investing in property in the South West.

Rent payments to go on tenants’ credit files

By the end of 2012, tenants will have details about their rental payments included in their credit file under an initiative launched by Experian, one of the UK’s three credit reference agencies.

Under the new scheme, tenants who consistently pay their rent on time will benefit from an enhanced credit rating, thus boosting their chances of being granted mortgages, loans, credit cards and future tenancy agreements. Conversely, tenants who have paid their rent late will find that their credit score falls – something that will show up on future credit checks by banks, landlords or letting agencies.

Tenants living together under a joint tenancy agreement will also have to keep on their toes, as late joint rent will also count against them, regardless of who is to blame.

Reaction to the announcement has been mixed, with experts coming out both for and against the proposal. Quoted in The Guardian, Sian Williams, head of Transact, said “this could be a very useful tool for allowing [renters] to access a wider range of services at a more affordable cost.” She concludes that it is a “very welcome development for many people living in private rented accommodation, who until now have often found it difficult to build a credit history.”

Dan Plant, a money analyst for MoneySavingExpert.com, is rather more reserved in his reaction to the initiative: “This adds to the ever-expanding pool of information banks can use to make a snap judgement about you, and it’s not even about how you’ve previously borrowed money. This makes it absolutely crucial you pay your rent on time, and regularly check credit files to make sure everything that’s reported is true – and if not, get it put right.”

Experian is now beginning the process of talking to major letting agents and landlords to encourage them to state in tenancy agreements that they can share tenants’ payment history. If successful, the data should start to appear by the end of the year.

At Reside, our tenants are referenced through Endsleigh, a branch of of Experian.

Will changes to EPC law be delayed yet again?

Back in January, we blogged about the ongoing saga concerning changes to EPC law in England. Letting and estate agents are required by law to commission an Energy Performance Certificate prior to marketing a property, but current legislation regarding how much of the report must then be shared with clients is very lax. The EPC gives an indication of how energy efficient a property is, and what can be done to improve its rating and decrease fuel costs.

Since early 2011 the government has been promising to tighten up EPC laws, but the proposed changes have been consistently delayed and pushed back. With the latest deadline of April 6th coming up shortly, it remains to be seen whether or not they will be postponed yet again.

The warning signs look ominous; last week, agents were due to be issued with guidance on the upcoming changes by the Communities and Local Government department. This did not happen. However, Estate Agent Today reports that a government insider has indicated that the changes will ‘definitely go ahead on April 6‘, despite the fact that the redesigned EPC has not yet been approved.

It is widely believed that, after April 6th, letting and estate agents will be required to attach the entire first page of the new-look EPC to all property particulars, although no guidance has yet been issued about online marketing.

While many believe that this marks an important step towards encouraging tenants and homeowners to increase the energy efficiency of their home, others see the EPC as something that is ignored by the vast majority of people moving into a new home. A recent report in The Guardian suggests that ‘nearly four-fifths of people (79%) who had received an EPC when buying or renting a new home had not acted on any of its recommendations to make it more energy-efficient and thereby save money’. The government will be hoping that the redesigned EPC, with a front page that clearly and simply details recommendations for improving the property’s energy efficiency, will have an impact on the amount of people who then act on the recommendations.

At Reside, we have always made the entire EPC available to landlords and tenants and we will continue to do so after April 6th. Examples of our EPCs can be found on the property pages of our website.

What next for EPC law in England?

Since 1 October 2008, landlords and letting agents have been legally obligated to provide prospective tenants with a valid Energy Performance Certificate, should they request to see one. EPCs are carried out by accredited Domestic Energy Assessors and give landlords and tenants an indication of the energy usage and carbon dioxide emissions of a property, as well as guidelines for those wishing to improve the energy efficiency of their home. All letting and estate agents are required by law to commission a property’s EPC before they commence marketing it in any way; the agent must then be in ownership of the certificate within 28 days from when marketing began.

Currently, regulations governing how much of the EPC must be shared are very lax. Although the full report is usually several pages long, many letting agents only choose to share the EPC’s two summary graphs on their website, often omitting more detailed sections such as ‘Estimated energy useage and fuel costs of this home’.

In early 2011, the government announced that they would be introducing new legislation whereby agents would only have an initial seven days to procure an EPC from when marketing starts, as opposed to the current 28. Significantly, it was also announced that agents would have to attach the full EPC to property particulars, not just the graphs.

However, in early June 2011 the government admitted that they would miss their target of pushing the new legislation through by July 1st and declared that changes to EPC law would now be introduced on October 1st instead.

The government’s initial plans drew criticism from some quarters of the lettings and sales industry, who voiced concerns about the added paperwork that they would be required to produce. Under this criticism, the proposed changes were watered down so that agents and landlords will only be obliged to share the first page of the document. However, the first page of the EPC is due to be redesigned so that it also shows the key recommendations and their cost implications.

Towards the end of September 2011, the government announced that it was delaying its EPC changes yet again. At the time of writing, the commencement date for new EPC regulations has been pushed back to April 2012.

As it stands, many letting and estate agents still only choose to share the EPC graphs with their tenants. At Reside, we have always made full EPCs available on our website, and included the first page of the document on our property brochures. Click here to see an example of one of our EPCs.

Many thought that EPCs would be abolished when Home Information Packs were scrapped back in 2010. But, as EPCs are required by European law, it seems that they are here to stay – even if we do not know exactly what the government will do with them next.